About REA Sports

A Dubai company for football development, sports facilities, and family events.

The company

REA Sports operates across ages, with particular attention to athletic performance and to the community around the game. Sport here is more than a result. It is a platform for growth, connection, and a chance to play. Every programme we build, every facility we manage, and every event we host is designed to work technically, commercially, and socially.

Vision

To professionalise sports development and management in the MENA region through structured systems, strategic operations, and experiences that connect people through sport.

Mission

To build a sports ecosystem that develops children, activates communities, and brings families closer through sport, combining professionally managed facilities, technology-driven football development, and meaningful family experiences.

One ecosystem

The three functions sit inside one idea: child development, connected communities, and measurable impact.

Football Academy
Measurable Development
We don’t just coach your child. We prove their development.
We believe every child deserves to see how they are improving. REA Sports combines qualified coaching, structured development programs, and technology to track each player’s physical, technical, and mental progress. Through Individual Development Plans, regular assessments, performance reports, and transparent feedback to parents, we create a football academy where development is not assumed: it is measured, demonstrated, and continuously improved.
Family Events & Experiences
Unite Through Sport
REA creates sporting experiences designed to bring families together. Our events go beyond the tournament itself: children compete, parents participate, siblings engage, and families spend meaningful time together through sport, entertainment, wellness, and community activities.
Facility Management
Turning Facilities into Communities
We manage sports facilities as active communities, not simply physical spaces. REA manages and operates sports facilities from end to end: the daily running of the venue, the experience of the people using it, and how the place carries a brand.

Values

Integrity: We do things right, every time.
Precision: Every detail counts.
Growth: We invest in people, not just performance.
Community: We build belonging, not only teams.
Family and friendship: Every match and every venue is a reason to share the game.
Innovation: We think forward and act fast.

Community

Sport here is relationships as much as results. Every programme and event is built so families, friends, and communities share something that outlasts the whistle.

Family-friendly tournaments and open leagues.
School and corporate activations.
Youth mentorship and volunteer initiatives.

Families and players along the sideline of an outdoor pitch

Inclusion and wellness

REA works for equal access, and for health that covers more than the session: who gets to play, how people train, and how they look after themselves.

Inclusive sessions and adaptive coaching, including for children with additional needs.
Nutrition and wellness partnerships.
Participation and leadership programmes, including for women and girls.

A girl high-fiving an adult during a session

The three partners

REA Sports is an established Dubai company that promotes brands and manages sports events and youth wellness programmes. These are the three partners.

Ehab Ashraf
Partner
15 years in sales and marketing. Managing Director for a leading French company in the energy sector.
Ahmed Halawa
Partner
15 years in investment banking and corporate financial advisory. Manager at a leading American investment bank.
Ramy El Agamy
Partner
15 years in capital markets. Executive Director at a leading emerging investment bank.